Continuing our series of Extracts from our "White Ideas Paper"
Seven Successful Strategies
to make your next Conference Job easier
An Ideas Paper for - Professional Conference Organisers
Meeting Planners, Association Executives, Conference Committees
Boosting Attendance Numbers
As with the Sponsors crying
poor, Delegates are also now increasingly questioning the value they get out of
events in terms of both time and money. They ask “What’s In It For Me?”
Web 2.0 strategies like
Blogs, Podcasts and Video Blogs are increasingly being employed to spell out in
succinct terms exactly what delegates will benefit from the whole event and
more specifically, individual sessions.
A short message delivered
via Video Clip or Podcast from the Conference Director is a great start,
highlighting some of the features and benefits of the event.
More effective again is the
different guest speakers highlighting the key learning points that delegates
will gain by their attendance. This precisely answers the WIIFM question and
will go a long way towards boosting numbers!
Recently I have been asked to
assist in the production of these short segments, by interviewing the speakers
either by phone, skype or live, and then editing the material down and helping
making it accessible on the web. Past attendees can also be interviewed,
highlighting what they got out of the event and how it has helped their
business.
There are many different
ways to do this with minimal costs. You will also find that many Speakers are now
well set up to record their own short Video or Audio segments. Links to these
“teasers” can then be either included in the Conference Info Packs / Website or
forwarded directly to association members and potential delegates via email.
Free hosting sites such as
Google Video and YouTube can also be used, especially if your event has open registration.
Google increasingly loves Video and displays these clips in it’s search
results. They stand out amongst the text results and do get a high click
through rate. A person searching for specific information may well become a
delegate if they see that your event provides the answers they are looking for.
Having the MC “project
manage” this exercise also has many advantages. He or she gets involved earlier
in the conference planning process, gaining an understanding the overall “big
picture” and also builds rapport with the individual presenters which helps
smooth the actual running of the event and in preparing linking material.
One point to watch out for
obviously, is to make sure the Presenter does address the topic / learning
points he promised! This is also something the MC or Program Director can
double check diplomatically before the presentation.
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We will be posting a short version of this Ideas White Paper over the coming weeks,
but if you would like to download a Full Copy, you can do so via our Resource Page
http://www.timothyhyde.com/resources.html
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